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“welcome to the website
of a graphic designer &
crea(c)tive art director.”

- olivier kempa

so, why decide on ‘over-kerning’?

this is my vision of a graphic design philosophy...

{ kerning }

{ Fine-tune characters spacing... }
If the letters in a typeface are spaced too
uniformly, they make a pattern that doesn’t
look uniform enough... Kerning adjusts
the spacing between specific letters.

{ Manage a more balanced appearance... }
In metal type, a kerned letter extended past
the lead slug that was supporting it, allowing
two letters to sit more closely together.

{ Achieve a visually pleasing result... }
In typography, kerning is the adjustment of
the space allocated to one or both sides of a
letter to make it fit more comfortably with its neighbors and to improve the ‘color’ in a word.

{ over-kerning }

Use extreme kerning or over-kerning to create
tightly spaced or overlapping characters, for a
newsletter nameplate or as a part of a logotype
by example...

Whatever the project I have to achieve, answer a visual communication problem
means find a balanced solution between a visual presentation (how it will look...)
and a visual expression (what it will say...). In other words, as graphic designer &
art director, I have to come across an answer that will tell you a story that you’ll see.

{ Type, colors, images,... } that I’ll carefully select will be the ‘characters’ of this story.
Layout refers to directing them neatly on the page as actors would be on the scene.
And our play will be successful if all these selected ‘characters’ hit it off!

it’s the art of carefully moving some
selected ‘characters’ together!

That’s where kerning comes in. As in typography, I will fine-tune the space between
all these ‘characters’ to make their story more visually appealing, that is attractive
(it looks...) and interesting (it says...).
As important as the ‘characters’ themselves will be the space between them which is
in fact their relationships: the group has to be more important than its own elements,
over-kerning the characters makes them become { an unified whole } as man says in
Gestalt theory.
Our ‘characters’ gradually disappear. They melt into words, sentences, paragraphs...
They turn into a story. They become your story. Your communication comes to life!