{ Marketing & Communication Agency }
o Identity 'refreshment' celebrating the 20th anniversary of the agency I used to work for.
o New logotype (see old one in [logotype] section) still conveying Lotus Bleu main values.
o I made an additional illustration of a pink 'Blue Lotus' to introduce a disruptive effect
when communicating with our clients and prospects, bringing this feminine touch and
this human value that were important for the agency often seen as too technical/cold.